# Patrick Kemp > Markdown version of pkemp.ai, for LLMs and agents reading the site on someone's behalf. Human version: https://pkemp.ai ## Intro Hi, I'm Patrick. I build agentic marketing systems. This is where I post things I've built or learned. My goal is for this to be a resource for others doing agentic marketing. I've found it hard to find resources like this in the sea of LinkedIn gurus. I do fractional and advisory work. Mainly with early-stage B2B tech startups. I'm vague on purpose sometimes to protect confidentiality. ## About I've spent over 15 years building systems to measure, improve, and conduct marketing. I work best in ambiguous, high-growth environments. I helped build the first tools to measure ads at Facebook and Snap (5 adtech patents) and owned growth marketing at Paxos, where we scaled multiple $1B+ stablecoins. I currently do fractional and advisory work with early-stage B2B startups, helping them build and use agentic marketing systems that scale their growth. ## Projects Live page with filters: https://pkemp.ai/projects/ ### GEO Measurement System An agentic workflow to measure and improve how a company is represented by LLMs. An agentic system that measures how LLMs portray a company in buyer prompts, audits on- and off-site dimensions that influence LLMs, and suggests high-leverage fixes. It measures LLM responses using performance scores and audits dimensions using deterministic scoring rubrics. Every score is reproducible run-to-run. There are two human-approval gates. The final artifact is a summary of results and recommendations in HTML. - GitHub: https://github.com/pkemp-ai/geo-measurement - Example report: https://audit.pkemp.ai/airtable/ - Methodology: https://www.notion.so/AI-Visibility-Audit-Methodology-37f6e7be03ae807bac27cbd725b1653a ### Notion CMS for Netlify A Notion-powered blog CMS for a Netlify site. I love creating and managing content in Notion. I love using Netlify to auto-deploy my sites from GitHub. I don't like paying for CMS tools. So, I built a CMS in Notion and a script to publish polished posts right to my site. These are templates you can use. - Read the post: https://pkemp.ai/projects/notion-cms-for-netlify/ - GitHub: https://github.com/pkemp-ai/notion-netlify-blog - Notion Template: https://conscious-cold-03b.notion.site/notion-netlify-blog-3886e7be03ae813d8e08e4715f7b84f5 - Example: https://pkemp.ai/notion-netlify-cms-example/ ### Agentic News Engine The news digest on this site. The engine behind pkemp.ai/news. Scheduled Claude routines track four agentic marketing areas every morning, curate insights using my editorial method, and publish it as a fast static site with feeds and a summary. Clone to make your own version. - GitHub: https://github.com/pkemp-ai/agentic-marketing-news - Live: https://pkemp.ai/news ### Dispatch Telegram Bot Telegram AI assistants that ride a Claude subscription. I create Telegram AI assistants that use my Claude subscription's tokens (instead of an API) using this wrapper. I love Openclaw but find it buggy and expensive when used for work. This allows me to create assistants that ride my Claude subscription usage with a similar harness to Openclaw. Basically Dispatch on Telegram. You can clone-and-run this github template. - GitHub: https://github.com/pkemp-ai/claude-dispatch-bot ## Content Posts on building and running agentic marketing systems: https://pkemp.ai/content/ ### How to measure what AI actually says about your company (with a codebase) Why I use a deterministic performance score instead of mention rate to measure AI discovery. - Read: https://pkemp.ai/content/how-to-measure-what-ai-says-about-your-company/ ### How to Build a Context System for Marketing Agents Marketing agents fail on context, not prompts. How I build and deploy context systems for my clients' marketing agents. - Read: https://pkemp.ai/content/context-system-for-marketing-agents/ ## News My daily monitoring of the agentic marketing space at https://pkemp.ai/news, curated to help me learn and stay current. Routines read the landscape each morning, filter for operator signal, and write it up. Each brief gets its own page; each channel has an RSS feed. Channels: - Agentic Marketing: https://pkemp.ai/news/agentic-marketing — A daily feed and summarization of what marketing operators are actually doing with agents. The focus is on tools, workflows, and money movement filtered for PR fluff and mainstream news. RSS: https://pkemp.ai/news/agentic-marketing/rss.xml - AI Product Updates: https://pkemp.ai/news/ai-product-updates — Launches and meaningful updates from frontier model providers and other horizontal technology providers. RSS: https://pkemp.ai/news/ai-product-updates/rss.xml - SEO / GEO: https://pkemp.ai/news/seo-geo — Updates specific to search and AI discovery tools and market movement. RSS: https://pkemp.ai/news/seo-geo/rss.xml - Ad Creative: https://pkemp.ai/news/ad-creative — Updates specific to the AI tools changing how ads get made. RSS: https://pkemp.ai/news/ad-creative/rss.xml Combined feed: https://pkemp.ai/news/rss.xml ## Patents 5 patents in ad measurement, data science, and behavioral analytics (3 Facebook, 2 Comscore), plus a pending application at Snap. - Data Fusion using Behavioral Factors (US 10303703): https://patents.justia.com/patent/10303703 - Measuring Relative and Absolute Effects on Behavior-Based Events (US 10614481): https://patents.justia.com/patent/10614481 - Determining Accuracy of User-Asserted Characteristics (US 10616351): https://patents.justia.com/patent/10616351 - Measuring Content Performance Among Similar User Groups (US 10504136): https://patents.justia.com/patent/10504136 - Geographic Region Selection for Content Presentation (US 10402836): https://patents.justia.com/patent/10402836- Estimating Incremental Conversions (Pending, Snap) ## Contact - Email: patrick@lobogrowth.com - LinkedIn: https://linkedin.com/in/patrick-kemp - Résumé: https://app.notion.com/p/Patrick-Kemp-Resume-3896e7be03ae8121b439d69c6d4326df