# Patrick Kemp > Markdown version of pkemp.ai, for LLMs and agents reading the site on someone's behalf. Human version: https://pkemp.ai ## Intro Hi, I'm Patrick. I build agentic marketing systems. This is where I post things I've built or learned. My goal is for this to be a resource for others doing agentic marketing. I've found it hard to find resources like this in the sea of LinkedIn gurus selling agents that do everything while people sleep. I do fractional and advisory work. Mainly with early-stage B2B tech startups, so there is a 'scrappy B2B lens' across my work. I'm vague on purpose sometimes to protect confidentiality. ## About I'm an agentic marketing operator with 15 years building systems to measure, improve, and conduct marketing. I thrive in ambiguous, high-growth environments; I helped build the first tools to measure ads at Facebook and Snap (7 adtech patents) and owned growth marketing at Paxos where we scaled multiple $1B+ stablecoins. I'm currently doing fractional and advisory work with early-stage B2B startups, helping them build and use agentic marketing systems to grow. ## Projects ### GEO Measurement System An agentic workflow to measure and improve how a company is represented by LLMs. An agentic system that measures how LLMs portray a company in buyer prompts, audits on- and off-site dimensions that influence LLMs, and suggests high-leverage fixes. It measures LLM responses using performance scores and audits dimensions using deterministic scoring rubrics. Every score is reproducible run-to-run. There are two human-approval gates. The final artifact is a summary of results and recommendations in HTML. - GitHub: https://github.com/bigsheeb/aeo-audit-system - Example report: https://audit.lobogrowth.com/station70 - Methodology: https://www.notion.so/AI-Visibility-Audit-Methodology-37f6e7be03ae807bac27cbd725b1653a ## Patents 7 patents in ad measurement, data science, and behavioral analytics (4 Facebook, 2 Comscore, 1 Snap pending). - Data Fusion using Behavioral Factors (US 10303703): https://patents.justia.com/patent/10303703 - Measuring Relative and Absolute Effects on Behavior-Based Events (US 14214207): https://patents.justia.com/patent/10614481 - Determining Accuracy of User-Asserted Characteristics (US 10616351): https://patents.justia.com/patent/10616351 - Measuring Content Performance Among Similar User Groups (US 10504136): https://patents.justia.com/patent/10504136 - Geographic Region Selection for Content Presentation (US 10402836): https://patents.justia.com/patent/10402836 - Measuring Offsite Advertising Effectiveness (US 20160125452): https://patents.justia.com/patent/20160125452 - Estimating Incremental Conversions (Pending, Snap) ## Contact - Email: patrick@lobogrowth.com - LinkedIn: https://linkedin.com/in/patrick-kemp - Résumé: https://drive.google.com/file/d/1sLosNb0mZZE7huHLDb9RAR2NgXV6f4y4/view