https://pkemp.ai/news/agentic-marketing A daily feed and summarization of what marketing operators are actually doing with agents. The focus is on tools, workflows, and money movement filtered for PR fluff and mainstream news. en-us https://pkemp.ai/news/agentic-marketing/2026-06-24 https://pkemp.ai/news/agentic-marketing/2026-06-24 Wed, 24 Jun 2026 13:00:00 GMT Daily agentic marketing brief - what operators are running with AI agents, and why each matters. • JustAI lands $17M to bet that RL beats A/B testing • Gap rebuilds its marketing org around an agentic intelligence layer • The agent-to-agent ad market needs rules, and Cannes started writing them • Smartly's Synapse is a memory layer for your other agents • Optimizely's agent platform shows the usage curve is real • The CDP is quietly becoming the agent activation layer https://pkemp.ai/news/agentic-marketing/2026-06-23 https://pkemp.ai/news/agentic-marketing/2026-06-23 Tue, 23 Jun 2026 13:00:00 GMT Daily agentic marketing brief - what operators are running with AI agents, and why each matters. • Smartly ships Synapse, a memory layer feeding its ad agents • Samsung TV Plus goes shoppable - add to Amazon cart with the remote • Half of US shoppers fact-check AI recommendations on Reddit before buying • Adobe lines up the holdcos behind agentic CX • Netflix takes its first agency data partner - Omnicom plugs in Acxiom • PubMatic opens a programmatic marketplace for creator media https://pkemp.ai/news/agentic-marketing/2026-06-21 https://pkemp.ai/news/agentic-marketing/2026-06-21 Sun, 21 Jun 2026 13:00:00 GMT Daily agentic marketing brief — what operators are running with AI agents, and why each item matters. • Stagwell's GALE shipped "The Media Machine" • Horizon Media added agentic buying agents to its Blu platform • DoubleVerify launched DV Neura with a live Claude-powered Insight Agent • Publicis called out "AI pitch-maxxing" in a pre-Cannes film https://pkemp.ai/news/agentic-marketing/2026-06-19 https://pkemp.ai/news/agentic-marketing/2026-06-19 Fri, 19 Jun 2026 13:00:00 GMT Daily agentic marketing brief — what operators are running with AI agents, and why each item matters. • Adobe productizes GEO into a measurement-to-pipeline loop • Shopify's Spring '26 makes selling-inside-the-chat the default • AdGPT's "Go Live" collapses a full campaign into one URL • Gradial raises $65M Series C for an agentic marketing OS https://pkemp.ai/news/agentic-marketing/2026-06-17 https://pkemp.ai/news/agentic-marketing/2026-06-17 Wed, 17 Jun 2026 13:00:00 GMT Daily agentic marketing brief — what operators are running with AI agents, and why each item matters. • Salesforce buys Fin for $3.6B as the agent stack consolidates • Taboola turns DeeperDive into an ad network for AI chatbots • ChatGPT product-feed ads open to more sellers https://pkemp.ai/news/agentic-marketing/2026-06-16 https://pkemp.ai/news/agentic-marketing/2026-06-16 Tue, 16 Jun 2026 13:00:00 GMT Daily agentic marketing brief — what operators are running with AI agents, and why each item matters. • Google delays the DSA → AI Max auto-upgrade to February 2027 and restores new DSA campaign creation • LiveRamp became ChatGPT's first third-party CAPI partner • MiQ upgraded Sigma with a Planning Agent that turns one prompt into a full media plan • Magnite Orchestration went live in beta with dentsu and DIRECTV running real buys https://pkemp.ai/news/agentic-marketing/2026-06-15 https://pkemp.ai/news/agentic-marketing/2026-06-15 Mon, 15 Jun 2026 13:00:00 GMT Daily agentic marketing brief — what operators are running with AI agents, and why each item matters. • Salesforce Summer '26 goes GA, graduating multi-agent orchestration from beta • OpenAI tests multi-advertiser placements in ChatGPT and opens five new markets • Meta replaces "Post Engagement" with "Maximize Interactions"