Fractional and advisory work

I build marketing infrastructure for early-stage B2B startups

I don't operate like a traditional agency that does execution work outside your environment and leaves behind docs and activity history.

This model works best with clients looking for an embedded team member, not an outsourced team.

My monthly fee ranges from $5 - $15k a month depending on what is / not in scope from the below list.

I only ask for a 30 day upfront commitment in all my engagements and always have a 14 day exit-for-any-reason clause after that. If I'm not contributing value, I don't want to be there.

I work best with clients who have
Scope

What I can do for your B2B startup.

01

Agentic marketing system design and implementation

  • Connect your GTM stack to Claude Code or Codex (MCPs, APIs, webhooks)
  • Design and ship agentic workflows using custom agents, scripts, and webhooks
Deliverables
  • Private GitHub repo of Claude Code or Codex slash commands, agents, and scripts
  • Marketing agents configured in the tools your team uses now (like Slack)
  • Workflow documentation for deployment and human approval gates
02

End-to-end reporting & marketing analytics

  • Tracking across site, social, ad, and email engagement
  • Automated weekly and monthly dashboards and AI-generated insights reports
Deliverables
  • Marketing KPI dashboards as HTML artifacts, automated to stay current
  • Insights reports wired to Slack Canvas, Notion, or other markdown-native surface
  • Configured Google Tag Manager container, Google Analytics, and UTM mappings
03

Full service paid media buying

  • Launch and run campaigns on LinkedIn, X, and Reddit, including ad creative and copy
  • Daily monitoring and weekly optimization using agents wired into your system
Deliverables
  • Configured LinkedIn, X, and Reddit ad accounts
  • Campaign structure, audiences, and conversion events mapped to your ICP and stack
  • Ad campaigns bought and optimized by me and the agents I build for you
04

Track and improve AI chat discovery

  • Track how ChatGPT, Perplexity, and Claude name and describe you on your buyers' prompts
  • Edit your site's structure and publish content engineered for AI citation
Deliverables
  • Measurement report of AI search performance and agents that keep it up-to-date
  • Audit results of your site's content for AI search performance and agents that monitor it over time
  • Category-guide and explainer content created and published in your CMS system
05

Build inbound lead and ABM workflows with sales

  • Inbound lead scoring, enrichment, and hand-off workflows in Slack, Clay, or HubSpot
  • Build lifecycle and outbound email workflows using target account signals and funnel stage
Deliverables
  • Workflows in your tools that run email marketing campaigns and draft outbound emails
  • Lead scoring and enrichment workflows in Clay and HubSpot that route leads to sellers
  • HubSpot target account list fed by Clay enrichment that triggers alerts in a Slack channel

Let's talk.

Tell me about your company and what you want to grow. I'll reply personally.