Things I've built.

Agents need a brand voice reference file to write content reliably. The shape of the file is converging to a canonical structure (see Anthropic’s plugin). This skill allows a marketer to build a brand voice reference file in a ~45m working session with an AI that does research, proposes examples, and locks the canonical file other agents use.

This is how I quickly prototype Slack agents with client teams. A claude code session configured as a marketing agent (system prompt, MCPs, skills, commands) connected to Slack for a team to use that requires my approval for write actions. I’ll write a post about how I use this and how its different from Claude Tag soon. This is a generic wrapper you can clone + build off.

The engine behind pkemp.ai/news. Routines track news in niche AI x Marketing areas, curate insights using my preferences, and publish it as a fast static site I can browse between meetings. Beats a standalone artifact that lives in an app. Clone to make your own version.

I work with fintech and crypto companies. I built this to monitor account signals related to regulatory filings for banks and fintechs. Most signals in industry tools are for SaaS PLG motions and don’t have this.

I love creating and managing content in Notion. I love using Netlify to auto-deploy my sites from GitHub. I don’t like paying for CMS tools. So, I built a CMS in Notion and a script to publish polished posts right to my site. These are templates you can use.