An LLM wiki for GTM when there is no codebase
GTM work does not have a codebase. A GTM wiki is an LLM wiki for the company.
Building and using marketing agents.
Practical writing on infrastructure, best practices, and what actually works.
6 Things a Marketing Agent Needs to Actually Work
A marketing agent needs a job you can grade, context and tools on a cloud computer, and a feedback loop that lets you remove guardrails with confidence.
How to measure what AI actually says about your company (with a codebase)
Why I use a deterministic performance score instead of mention rate to measure AI discovery.
How to Build a Context System for Marketing Agents
Marketing agents fail on context, not prompts. Here's how I build a GTM wiki for my clients' marketing agents.