Two models landed June 30: a $0.034-per-image generator that produces stills in 4 seconds and a $0.10/sec video model that lets you edit clips via natural language follow-ups instead of re-generating from scratch.
Why it matters: Ad teams can now test image-to-video at near-zero marginal cost inside a single API; the conversational edit loop cuts the iteration cycle for any video-first creative workflow.
The digital-native pair take over IBM's "Let's Create Smarter Business" platform, with first new work shipping August 2026, replacing the longest-running B2B creative AOR in the industry.
Why it matters: Enterprise B2B brands are openly trading legacy holding-co AORs for specialized digital-native agencies. A leading indicator for how brands across categories will evaluate creative partners in an AI-speed market.
Paid Runway users can now generate production-quality audio alongside video in the same workflow, at 0.25 credits per second, removing one more outsourced step from the video production pipeline.
Why it matters: Video ads now have full A/V prototyping in one API session. Meaningful for any team producing high-volume content like sales demos, thought leadership clips, or social video at speed.