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Brand-aware AI was the week's single throughline. Meta's Brand Memory, LinkedIn's Brand Kit, and WPP's pre-flight creative intelligence all shipped at Cannes Lions around the same premise: AI that trains on your creative history outperforms AI generating from scratch. Figma Config confirmed the design-tool version: write-to-canvas agents using your real components, not a blank slate. Last week's thesis was the brief is the product; this week's addendum is that the brief is now also the training data.