A July 16 Plugin API update (v1.128) lets developers programmatically export animated Figma frames as MP4, GIF, or WebM, meaning motion ad assets can flow out of the design environment without a separate export tool.
Why it matters: Animated ad variants — LinkedIn banners, demand gen GIFs, short-form video — can now be generated and exported straight from a Figma file, cutting the After Effects round-trip for small creative teams.
OpenAI's ad platform now auto-populates creative (image, headline, description) from a brand's website metadata for advertiser approval, and accepts first-party customer lists of 25K+ users for campaign-level targeting or suppression.
Why it matters: B2B advertisers with real CRM lists can now layer first-party audience data onto ChatGPT Ads — the 25K minimum makes this viable for brands with an established audience, not a test budget.
Pittsburgh independent B2B agency Brunner acquired AI creative analytics platform AdSkate, which uses synthetic audience modeling to score ad performance across images, video, and messaging before a campaign launches.
Why it matters: Pre-launch creative prediction moving into independent agencies signals that advertisers will soon expect predictive scoring as a standard deliverable — not a platform feature they license separately.