Ad Creative | August 18, 2026

Google's Demand Gen now applies view-through conversion optimization to video assets only — images demoted to reporting

Published August 17, this update restricts VTC bidding to video assets exclusively (image view-throughs stay in reporting but are no longer biddable), expands VTC inventory from YouTube + Discover to Display, and shifts Display video billing from CPC to CPM — making VTC optimization the default for all new Demand Gen campaigns.

Why it matters: Video creative is now the only format driving biddable view-through attribution in Demand Gen — a concrete measurement argument for any team still questioning whether video production is worth the investment over static.

HeyGen ships website-to-video and Figma-to-video, extends talking avatar clips to 30 minutes

HeyGen's July feature batch (published August 17) converts existing landing pages or Figma files directly into video, extends talking avatar clips to 30 minutes for long-form thought leadership, and adds a Video Podcast format suited to executive content at scale.

Why it matters: Website-to-video and Figma-to-video compress the production loop — existing page assets and design files become direct video inputs, cutting the tool handoffs between design and video production.