SEO / GEO
Updates specific to search and AI discovery tools and market movement.
Week in review · Jun 18–24
GEO measurement deepened as AI search surfaces multiplied. GSC generative AI reports expanded beyond the UK to US and Swiss operators for the first time. Perplexity embedded inside Microsoft 365 and Amazon's Alexa+ now completes purchases inside AI conversations. Google losing Gemini co-lead Shazeer and Nobel laureate Jumper to OpenAI and Anthropic in the same week adds a model continuity question that will take weeks to resolve.