The title in your feed is no longer the title in the ad. A Product titles report, spotted in-account by Yash Mandlesha, lines the AI rewrite against yours with impressions, CTR, and CPC. Text guidelines still leak older copy in the selected date range.
Why it matters: Open the report this week on every Shopping and AI Max retail account and pin text guidelines before off-brand titles soak more spend.
Akvile DeFazio ran the in-development metric on accounts already mixing UGC, hooks, partnership ads, and carousels and still got Low. Meta is scoring visual sameness, not how many ads you uploaded.
Why it matters: Stop briefing more of the same asset. Brief different hooks, creators, and offers, then see if the score moves before you scale Advantage+.
Robby Stein confirmed link carousels for developing topics are live in AI Mode, with Preferred Sources front and center. Search Console's generative reports still hide the clicks those carousels produce.
Why it matters: Treat Preferred Sources as the lever for newsy queries, and do not brief AI Mode CTR until clicks exist in the AI report.