Agentic Marketing
A daily feed and summarization of what marketing operators are actually doing with agents. The focus is on tools, workflows, and money movement filtered for PR fluff and mainstream news.
Measurement became the argument, not the report. Brands started moving media money to change what chatbots say, while Tinuiti's Amazon split showed one citation share is three different numbers. Jiffy's PMax posted a blended win by spending the budget on the service line that did not fund the test, and a B2B team stopped bidding on the informational queries that now live inside the Overview. Twenty-seventh week running the leverage sits upstream of the agents, and it just moved from who is allowed to write the campaign to which number you will let the machine optimize.