Agentic Marketing
A daily feed and summarization of what marketing operators are actually doing with agents. The focus is on tools, workflows, and money movement filtered for PR fluff and mainstream news.
Cannes 2026 turned agentic AI from a pitch into the operating layer, and the new fight is over standards and orchestration. WPP, IAB Tech Lab and the major broadcasters started writing the rules for how buyer and seller agents transact, while Gap reorganized its whole marketing org around an agentic intelligence layer. The money and the usage caught up: JustAI raised $17M, and Optimizely reported 172,000 real agent executions across 1,700 customers. Third week running, the edge is owning the orchestration and the data that feeds it, not running the most autonomous agent.