Accuracast watched form fills land and still saw zero conversions two weeks later, plus about 100 platform clicks against 20 in its own logs. Clients spending $10 million a month on Google are stuck under $100k here, and Accuracast will not move a £10-20k test to £100k until the numbers reconcile.
Why it matters: Keep ChatGPT Ads in test until an independent click and conversion count matches the dashboard.
Nikki Lam's 9 million answers across 400+ enterprise brands: 82% of commercial-intent citations go to third parties and owned pages take 3%. Sentiment is flat-to-negative with citation rate, 64% of cites come from ordinary pages, and YouTube lifts visibility 2.8x, ahead of Reddit.
Why it matters: Point BOFU PR at pricing comparisons and category roundups, and stop buying ORM or listicle factories to move citation share.
A founder showed rankings up and pipeline down 18% for two quarters; his company appeared in 3 of 20 buyer-prompt answers across four assistants. A Series A client went from 4 accurate mentions out of 11 to 10 of 11 in six weeks, and another logged 9 of 54 new opportunities as AI-sourced, closing 30% faster.
Why it matters: Put five buyer prompts across four assistants on the Monday pipeline review before you spend more on informational rankings.
Jellyfish asked three assistants for toy recs: Alexa returned 177 Amazon-only brands, ChatGPT named 24 retailers, AI Mode 37. Tinuiti has retailers at 34% of Copilot citations, more than 3x AI Mode and 8x ChatGPT, and HUMAN watched Muse log 5.6 million requests in under two days and reach checkout 25% more often than other agents.
Why it matters: Score shopping visibility per assistant, not one GEO number, and decide this week whether Muse is a channel or a bot you block.