The Allow Shopify to manage for me toggle auto-enrolled eligible stores into Meta the day Muse launched, plus an Other channels row for experimental agents. Direct checkout on Meta, Google, and Copilot never fires your site pixels, and the Agentic shopper count is LLM-referred visits, not agent orders.
Why it matters: Open every Shopify admin this week, decide whether auto-enroll stays on, and filter orders by Meta, Google, and Copilot before you trust the shopper count.
A Seer client demanded a recommended report, not a visibility report, after ChatGPT told shoppers to look beyond Airbnb and VRBO. Banana Republic still ranks page one for ethical jeans and never appears in the AI answer, so Wil Reynolds is scoring human-shared content, trade-pub mentions, and prompt-repeat striking distance instead of citation count.
Why it matters: Stop treating citation count as the win. Score recommendation versus anti-recommendation on the money prompts.
At Google's Barcelona Deep Dive, iDHL's Alex Wright showed a brand whose organic sessions fell 47% while direct held, enquiries per 100 search clicks rose 2.7x, and search-click share went from 17% to 38%. It sat first or second in all five AI engines, named earliest every time, with 83% of citations from sites it does not own.
Why it matters: Put enquiry rate and unowned-citation share next to the session chart before you cut the SEO budget.