InterMedia is already running the majority of its biddable CTV through Claude on Vibe’s MCP, then Olyzon’s APIs into the DSPs. Nyurenberg watched the agent break spend across Peacock and WBD and suggest the next move; Brower still opens the DSP before anything goes live.
Why it matters: If a CTV stack has an MCP, the first workflow is report-then-approve, not a new dashboard.
Elsa Vences now prompts Treasure’s agents for a campaign audience and it pulls KitKat buyers plus dessert-recipe engagers into the smaller brands. Norma Martín’s La Lechera campaign nearly doubled the prior open-rate baseline by feeding Coffee-Mate and KitKat indulgence moments into the same list.
Why it matters: Cross-brand agent audiences beat another CDP slide. Ask what the agent is allowed to pull from the bigger SKUs.
Kipp’s MATG account had 270,000 views in 30 days and only 29 bio taps from 817 profile visits. Muse called it a repeatability problem, then spent 15–20 minutes exporting 27 likers with public emails for Apollo or HubSpot.
Why it matters: Treat Muse as a social-to-CRM loop this week, not another shopping-agent recap.
iPullRank’s WARRANT-SEO: 27 models were right 99% of the time with the decisive fact and only 51.5% admitted they couldn’t tell once it was gone. The cheap default is the one that guesses, and a repeated wrong call looks like confirmation.
Why it matters: Split “what could be causing this” from “what is causing this” before any diagnostic agent writes a change.